It’s all about EXPECTATIONS. That’s how XPECT Marketing was born.

Today, just trying to keep up will make us fall behind. All things are moving at a more rapid pace then ever and to succeed we must move faster and change the way we do business—drastically.

Working with all types of companies in a variety of industries enables us to apply the leading best practices to your firm, putting processes and systems in place to position you for substantial growth. Goal setting and strategic planning is essential for quantitative and measurable results. We work with you to identify your firm wide and individual goals, and work as a part of your team to provide accountability and strategic leadership every step of the way. We work with:

  • Professional service firms
    • Accounting and consulting
    • Law firms
    • Wealth management
    • Financial planning
  • Manufacturing
    • Industrial products
    • Process control
    • Power generation
    • Laboratory equipment
    • Medical instrumentation
  • Partner/Management Strategic Retreat Facilitation
    • Half-day, full day, 1 ½ day (contact us for details)
  • Marketing and Communications Assessment
    • Two-hour, half-day sessions

Other industries being served are non-profit, service, construction, distribution, medical office, small engines, calibration equipment, and more.

Working with your marketing staff or becoming your marketing team, we identify critical initiatives necessary to reach your short and long-term goals and integrate top-level management for overall success and optimum growth. XPECT Marketing works with the entire staff to identify the best and fastest way to change the firm wide culture to one of growth and excellence, with measurable ROI.

With our strategic processes in place, whether you have a marketing staff or not, we train and coach you and help you understand the importance of investing in relationship building inside and outside your firm for positive growth and a positive future.

Let us show you how to become more efficient and build your practice. Strategic Positioning for Growth—Optimum Growth.

Contact us for other services such as:

  • Firm Wide Strategic Planning
  • Niche Marketing Plan Development
  • Interim Marketing Director
  • Marketing Analysis
  • SWOT Strategic Sessions
  • Marketing Communications
  • Inbound and Outbound Marketing
  • Training (See Training Menu)


XPECT Marketing’s technical publishing division XPECTtech began as a result of a manufacturer who was having difficulty finding a communications agency, technical writer or someone that understood high-tech products and the user’s perspective required to learn about these products. As a previous owner of a technical communications company, Tom has assembled a team of strategic partners that assist in a total communications package for manufacturers, distributors and professional service firms.

XPECTtech meets with engineering, sales, applications engineers and top management to develop go-to-market strategies and develop the appropriate documentation, training and support materials necessary for a successful product launch. Research, competitive analysis and strategic goals are identified and set in order to meet critical timelines and to maximize and leverage the expertise and internal investment made in new product development and as well as human capital.

Contact us for more information on our technical publishing division—XPECTtech.