What We Offer

XPECT Marketing is not a cookie-cutter approach. Everything must start with establishing a baseline, identifying goals and setting expectations. This is where the Free Practice Building Assessment comes in. Areas are identified and an hourly or a project proposal will be submitted in writing. Some clients select a package of services based on the Practice Building Assessment and a substantial discount is provided for ongoing engagements.

Some of the most common services for achieving optimum growth:

Marketing and business development analysis

  • Firm and niche marketing plans
  • Partner coaching
  • Staff training
  • Proposal process improvements
  • Marketing budget development and strategy
  • Prospect/Pipeline system
  • Client cross selling
  • Centers of Influence/Referral process and tracking
  • Newsletter programs
  • Referral bonus programs
  • Collateral materials
  • Biography development
  • E-mail campaigns
  • Internal communications
  • Personal marketing plans
  • PR program development
  • Web mapping, enhancement, development
  • Client retention surveys
  • Event planning
  • Community involvement